Focus Group Discussions in Kenya that produce clear, usable insights
We help NGOs, brands, researchers and public sector teams listen to the right people, ask better questions and turn group conversations into practical decisions.
Real responses, not surface-level opinions
A good FGD is not just people sitting in a room. It needs the right respondents, a sharp guide, a skilled moderator and a reporting structure that separates noise from useful findings.
- Respondent screening and recruitment for specific audiences, counties and customer segments.
- Discussion guide development for product testing, programme design, policy feedback and behaviour studies.
- In-person and online moderation in English, Kiswahili and local languages where needed.
- Audio recording, note taking, transcription, translation and clean thematic analysis.
- FGD reports with quotes, themes, implications and practical recommendations.
A practical delivery process
Design
We refine the research questions, target participants and discussion flow.
Recruit
We screen participants and confirm attendance before the session.
Moderate
We facilitate the session and capture the conversation accurately.
Report
We code the responses and deliver a concise decision-ready report.
Everything needed for a credible FGD study
You receive organised outputs that your project team, donor, management team or client can use immediately.
Who this service is built for
Planning a qualitative study?
Share your audience, location and research objective. We will help you shape the FGD plan and budget.