Rudder Research & Data Analytics is a full service research and technology firm. We specialise in Focus Group Discussions (FGDs), custom system design and software development (Point of Sale, Hospital Management, School Management, Loan Management and more), market research, data collection, data entry, data cleaning, data analysis and data visualisation. Our work helps companies, NGOs, government agencies, SACCOs, schools, hospitals and SMEs collect the right information and run the right systems.
Detailed pages for the services people search for most in Kenya.
We plan, recruit, moderate and report on focus group discussions across Kenya, Uganda, Tanzania, Rwanda and the wider East African region. Our qualitative research team runs FGDs in English, Kiswahili and major local languages, giving you direct, honest feedback from your target audience.
We design, build and deploy business management systems for organisations of every size. Our developers deliver secure, scalable and easy to use software that runs on web, desktop and mobile. Every system is built around your workflow and ships with training, hosting and ongoing support.
Whether you need a Point of Sale system for a retail shop, a Hospital Management System for a clinic, a School Management System for an academy, or a Loan Management System for a microfinance, we have you covered.
Get a System QuoteProduction ready, customisable and locally supported.
Reliable field work, clean data and clear reports.
Brand tracking, customer satisfaction surveys, product testing, pricing studies and competitor mapping for businesses entering or expanding in East African markets.
Our market research covers consumer behaviour studies, brand health tracking, mystery shopping, retail audits, product concept testing and competitor analysis. We deliver field tested findings that guide product launches, marketing campaigns and pricing decisions.
Field data collection using CAPI, CATI, online surveys and paper based tools, with trained enumerators across all 47 counties in Kenya.
We run household surveys, baseline and endline studies, exit interviews, observation studies and intercept surveys. Our enumerators are trained on KoBoToolbox, ODK, SurveyCTO and CommCare for fast, accurate mobile data collection.
Questionnaire programming on KoBoToolbox, ODK, SurveyCTO, CommCare, Google Forms and custom web survey platforms.
We script complex surveys with skip logic, validation rules, multilingual support, GPS capture, photo capture and offline syncing. We also build custom survey dashboards for live monitoring of field work.
Bulk data entry, data import, data migration, data cleaning, deduplication and validation for surveys, spreadsheets and legacy systems.
We handle high volume data entry from paper questionnaires, scanned forms, PDFs, Excel files and legacy databases. We import, clean, code and prepare your data for analysis or migration into a new system.
Statistical analysis using SPSS, Stata, R, Python and Excel, with clear written reports, infographics and presentation slides.
We run descriptive and inferential statistics, regression, segmentation, factor analysis, conjoint analysis and qualitative coding. Reports are delivered with clear charts, key findings and practical recommendations you can act on.
Interactive dashboards in Power BI, Tableau, Looker Studio and custom web dashboards for live KPI monitoring.
We connect your databases, spreadsheets and survey tools to live dashboards so leadership can monitor sales, field activity, project progress and operational KPIs in real time on web and mobile.
Baseline studies, midline and endline evaluations, impact assessments and project tracking for NGOs, donors and government programmes.
We design M&E frameworks, log frames and indicator trackers. We collect field evidence, measure outcomes and produce donor ready reports aligned to OECD DAC criteria of relevance, effectiveness, efficiency, impact and sustainability.
Hands on training in SPSS, Stata, R, Python, Power BI, KoBoToolbox, ODK, qualitative analysis and report writing for teams and individuals.
We offer in person and online training for university students, NGO staff, government officers and private sector teams. Trainings are practical, project based and certificate awarded.
Trade flow analysis, customs data review, market entry studies and tariff impact reports for importers, exporters and logistics firms.
We compile and analyse import and export data, identify supplier and buyer markets, track tariff changes and prepare market entry briefs for businesses trading across COMESA, EAC and global markets.
We sit with you to understand your goals, users, budget and timelines, whether it is an FGD round, a new POS system or a national survey.
We prepare research instruments, system specifications, sample frames, recruitment plans and project schedules with clear deliverables.
Our developers build and test the system while our field teams run FGDs, interviews and surveys with quality control at every step.
We deploy the system, train your team, share final reports and continue to provide support, hosting and updates after handover.
Ran 24 focus group discussions for a leading FMCG brand and delivered a full qualitative report in 3 weeks.
Designed and deployed a custom loan management system for a microfinance with mobile loan application and M-Pesa integration.
Built a School Management System covering admissions, fees, exams, timetable and parent SMS for a group of academies.
Talk to Rudder Research & Data Analytics today. We respond within one working day.
Request a QuoteKenyatta Ave, Nairobi
admin@rudderdatanalytics.co.ke
+254792719505